One of the first things to understand about having an organization page is the difference between your personal profile and your organization page and how to keep the two separate.
The Wrong Way
Some people who don't understand the way Facebook is designed create two accounts, a professional account and a personal account. Unfortunately, this is against Facebook policy:
Please be aware that managing multiple accounts is a serious violation of Facebook’s Terms of Use. If we determine that an individual has more than one account, we reserve the right to terminate all of their accounts.
While this may not make sense at first, here are some reasons why that I can think of:
- It would get confusing for people if they searched for you and found two results. How would they know which one to choose?
- You would have to logout and login every time you wanted to post to the other account.
- Strangers interested in your organizations wouldn't want you to see all of their posts, photos, etc.
The Right Way
Facebook does allow you to make a special "business account" but business accounts can't do much, including things you'll want to do, so I just ignore that option.
In Facebook, organizations, businesses, etc have "pages". Terminology is important here to prevent confusion. When you see Facebook talking about a "Page" they mean an organization page rather than your personal pages. It would be great if they used a less ambiguous term, but they don't. I will capitalize Page when I talk about your professional page to help clarify.
While personal accounts have "friends", organization Pages have "fans". The main difference is that you don't have to approve fans of your Page. You don't receive access to their personal information, but they will receive updates to your Page just like friends. You can also send messages to all of your fans.
To update your Page, you sign in with your personal account. Don't worry, though, people visiting your Page can't tell who the owner is, so they won't be sidetracked going through your old high school photos and Mob Wars updates.
The other nice thing with Pages is that you can give other people access to help you maintain them without giving them access to your personal account.